Click here to read the first article. It deals with traceability and the wine industry

Foodverse: What is the Food Metaverse Taste Like?

Until recently, I didn’t want to put too much emphasis on businesses. The feedback I’ve been getting is asking me for more use cases. This summer, I’ll be featuring companies that specialize in the themes of my website – AI, Blockchain and Metaverse for the food and beverage industry.

READ ALSO Wine Tasting in the Metaverse

In a predominantly visual culture, taste is not only sensual but aesthetic. Every day we are surrounded by images of happy farmers and barnyard animals, even though we know the reality is somewhat different. Food celebrates the global language of love, from being a major part of sustenance it is the object of conversations, travel, careers, and passion. It is thus natural for food to transition from the real world into the virtual world.

The metaverse (meta universe) is an integrated network of 3D virtual worlds. These worlds are accessed through a virtual reality headset (VR) — users navigate the metaverse using their eye movements, feedback controllers or voice commands. The headset immerses the user, stimulating what is known as presence, which is created by generating the physical sensation of actually being there (Augmented reality – AR).
The metaverse might be viewed as a world wherein there is an overlap between our physical and virtual worlds. Participants use avatars to interact with each other and manipulate their environment.

Metaverse is an interesting application of technology and is an extremely complex concept of the digital landscape, and offers an opportunity to billions of people. The term Metaverse was first coined and used by Neil Stevenson in his 1982 novel, Snow Crash, wherein the characters could go into an augmented virtual reality space to escape their problematic totalitarian reality.

If the metaverse represents the terrain on which a new culture is developing, we need to ask what the avatar equivalent of dinner might be. One of the powerful things about fiction — and science fiction, in particular — is the way ideas move from these imagined worlds into reality.

Foodverse – How strange to talk about Food on Metaverse

The addition of the food industry into the Metaverse is of extreme significance as it allows multiple industries to expand their business and is not just an opportunity for the gamification of their food business. Foodverse could be a platform for people to order food, deliver it and experience new culinary experiences that are enhanced with the aid of virtual tools.

The foodverse is a foodie platform on the blockchain. Foodverse can serve as a unique environment for food enthusiasts, business owners, chefs, and companies to come together to explore different cuisines, dishes, and food products. It also serves as a platform wherein businesses can come together to advertise or conduct surveys for their brands. Creating awareness and collecting funds for various social issues such as world hunger could also be conducted through Foodverse which could unite people from various parts of the world. Foodverse could serve as an excellent business opportunity for many restaurant owners the pandemic had a huge impact on these service-based sectors and the use of the same can positively impact such services.

Blockchain is a new way of storing information, preserving it without modification, accessing it and integrating new information that becomes unforgeable. The information is recorded on the equivalent of a vast distributed register, i.e. shared on the computers (called “nodes”) of all the members of the network. The distributed nature of the registers allows transparency and auditability.
The main advantages are decentralization, security and immutability. The applications of blockchain aim to create trust where it is lacking or to replace centralized trust mechanisms.

The vision is to catch the next wave of blockchain adoption using a food theme and easy gameplay that appeals to everyone. Then, create global reach for the food and beverage industry. Users can access celebrity chefs, restaurants and food brands using NFTs. Then the company wants to bring those NFTs to life, by allowing users to swap the NFTs for restaurants and food products in the real world.

OneRare – the first metaverse dedicated to Food

The Foodverse developed by OneRare will have various zones. Users can discover celebrity chefs, virtual restaurants, and new food brands. It’s a marketing dream for food marketers. It is a first-of-its-kind NFT economy game that runs on cooperation and trade between play-to-earn gamers and NFT collectors.

OneRare is the world’s first Metaverse dedicated to food, called the Foodverse. OneRare aims to be a one for all platform for everything related to food, right from its production to its consumption. There’s other various geographical areas too, like the beach, forest and lakeside. You can just wonder around at will, checking everything out. There is a gaming zone – players can explore, earn, collect and battle. OneRare has four segments within itself to cater to specific customers:

  • FARM – The farm is a section of the platform that is dedicated to those customers who can play to earn land wherein they can farm,
  • FARMER’S MARKET – In this section, the players can sell their harvest to the collectors for a price,
  • KITCHEN -: The kitchen is a space for those interested in recipes, they can read multiple recipes belonging to various cuisines and combine a variety of ingredients to create new dishes,
  • PLAYGROUND – Playground is platform wherein NFT owners take part in mini-games with food enthusiasts.

OneRare owns many dish NFTs and the menu hosts a variety of dishes and recipes put up by various celebrity chefs and collaborators. The dishes are from all around the world or can be special diets such as vegan, Keto, or paleo. Any interested player can participate by following recipes, and dishes and then collecting such ingredients to make any dish. Once all of the tokens are collected by the user they can go into the kitchen section and collect their reward or claim.

ORARE is the native token. With it, users can transact at the farmer’s market, play games at the playground, unlock in-game upgrades, and participate in governance.

An NFT is a digital asset that we can use to represent ownership of unique items. They can only have one official owner at a time. No one can modify the record of ownership or copy/paste a new NFT into existence.
NFT stands for non-fungible token. Non-fungible is an economic term that you could use to describe things like your furniture, a song file, or your computer. These things are not interchangeable for other items because they have unique properties.

OneRare’s gameplay includes a menu that caters to the types of dishes that need to be made by the player, wherein making each dish would fetch the player tokens or the NFTs that can be collected. It is segregated into types- Rare and rarest of all. With Rare the player has to collect specific ingredients to make a specific dish, for example, to make French fries the player would have to collect potatoes, oil, and salt. The value of each token increases with the amount of each digital entity that one collects. OneRare Dishes become more valued with every mint, as the minimum market range or value of the NFT becomes the last minted cost.

The second category of the rarest of all dishes becomes those dishes that would be minted only once, this would allow the creator of the dish to claim rights for the dish. To do the same the players must follow the rules laid by the Foodverse, wherein they must adhere to time and money with the collection of the ingredients through the gameplay of the farm to the kitchen. This would allow them to attain a higher valued NFT.

OneRare aims to appeal to a variety of customers by adopting an easy food theme and gameplay that can be understandable to everyone. The company aims to create a global reach for the food and beverage industry through the use of NFTs. Partnerships with game characters and Web3 events. Swapping NFTs to real meals in restaurants, worldwide is something that the company aims to achieve.

The end goal of the company is to use its platform to create awareness about world hunger and collect funds and donations for the same issue and alleviate the global concern.